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Welcome to the Practice Marketing Revolution that will alter your current approach to marketing your health care practice, teaching preventative care, and building relationships with your patients.
Interactive or Social Media offers a host of tools to engage with your patients and community. Popular tools include social-networking websites, such as Facebook, LinkedIn, YouTube and Flickr; blogs, microblogs (e.g., Twitter); podcasts; forums; review sites; and social-bookmarking (e.g., Digg) websites.
Each day, we are presented with more data that showcases the impact of social media participation within small and large businesses alike. Your practice has the opportunity to utilize communication channels like social networking, text messaging, and email marketing to facilitate conversation among patients, build communities, and brand awareness.
This is a place to learn about the adoption, understanding, and implementation of these tools and how to use them to provide value to your patients and community.
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